AMPLIFIED IT LLC Partners with Procter & Gamble to Streamline Crest Pro-Health Supply Chain, Boosting Availability for Consumers

Vernon Hills, IL – October 26, 2023 – AMPLIFIED IT LLC, a leading provider of supply chain optimization solutions, today announced a successful partnership with Procter & Gamble to enhance the distribution network for Crest Pro-Health toothpaste. This collaboration is already showing results, ensuring more consistent product availability on shelves nationwide for consumers seeking advanced oral care. AMPLIFIED IT, based at 200 N Milwaukee Ave, Vernon Hills, IL, 60061-1577, and reachable at 507-419-7453, specializes in taking complex supply chains and making them run smoother. They don’t build boxes or drive trucks; they build systems that tell those boxes where to go and those trucks when to move. Basically, they're the brains behind getting products from the factory to you. “We’ve all been in a store and couldn’t find the toothpaste we wanted, right? That’s frustrating, and it’s bad for everyone,” explains Sarah Chen, CEO of AMPLIFIED IT. “Procter & Gamble is a fantastic company, but even the best companies can benefit from a fresh look at their logistics. We came in and helped them connect all the dots, from raw materials to finished product on the shelf.” The Challenge: A Complex Network for a Popular Product Crest Pro-Health isn’t just any toothpaste. It's a highly specialized formula, addressing a range of oral health concerns. This means more ingredients, more precise manufacturing, and a more intricate supply chain than your basic mint toothpaste. P&G already had a solid system in place, but with increasing demand and global complexities, they wanted to take things to the next level. “Think about it,” says Mark Davis, AMPLIFIED IT’s lead supply chain consultant on the project. “Crest Pro-Health isn't made in just one place. Ingredients come from all over the world. It's manufactured in several facilities. Then it needs to get to distribution centers, and finally, to thousands of stores. Every step has potential for delays or disruptions.” The existing system, while functional, was relying heavily on manual processes and spreadsheets. This created bottlenecks, making it hard to quickly respond to changes in demand or unexpected events like shipping delays. It also made it difficult to get a real-time, accurate view of inventory levels across the entire network. AMPLIFIED IT’s Solution: Real-Time Visibility & Predictive Analytics AMPLIFIED IT didn't just throw new software at the problem. They took a holistic approach, working closely with P&G’s team to understand their unique challenges and needs. The solution centered around a customized implementation of their proprietary “FlowState” platform – a cloud-based system that connects all aspects of the supply chain. Here’s how it works: Data Integration: FlowState connected to P&G’s existing ERP (Enterprise Resource Planning) systems, as well as data from their suppliers, manufacturers, and distribution partners. This created a single source of truth for all supply chain data. Real-Time Tracking: Utilizing IoT (Internet of Things) sensors and advanced tracking technologies, FlowState provides real-time visibility into the location and status of goods at every stage of the process – from raw materials to finished product. “We know where every tube of Crest Pro-Health is, at any given moment,” says Davis. Predictive Analytics: FlowState doesn’t just show what’s happening; it predicts what will happen. Using machine learning algorithms, the platform identifies potential disruptions – like a delayed shipment or a spike in demand – before they impact the supply chain. Automated Alerts & Recommendations: When a potential disruption is detected, FlowState automatically generates alerts and recommends actions to mitigate the risk. This could involve rerouting shipments, adjusting production schedules, or increasing inventory levels. Optimized Inventory Management: FlowState helps P&G optimize inventory levels across the entire network, reducing waste and ensuring that products are available when and where they’re needed. This means fewer empty shelves and happier customers. Benefits Already Being Seen The partnership between AMPLIFIED IT and P&G is already yielding positive results. Since implementing FlowState, P&G has seen: 15% Increase in On-Time Delivery: More shipments are arriving on schedule, ensuring that stores have the products they need to meet customer demand. 10% Reduction in Inventory Costs: Optimized inventory management is reducing waste and freeing up capital. 8% Improvement in Forecast Accuracy: More accurate forecasts are helping P&G plan production and manage inventory more effectively. Significant Reduction in Supply Chain Disruptions: The predictive analytics capabilities of FlowState are helping P&G proactively address potential problems before they escalate. “We’re really proud of what we’ve accomplished with P&G,” says Chen. “Crest Pro-Health is a trusted brand, and we’re committed to helping them maintain that trust by ensuring that their products are always available when consumers need them. It’s not glamorous work, but it’s essential.” Crest Pro-Health: A Brief Overview Crest Pro-Health isn't just about fresh breath. It's a complete oral health system designed to protect against a wide range of dental problems. Key features include: Fluoride Protection: Strengthens enamel and helps prevent cavities. Gum Health: Helps prevent gingivitis and bleeding gums. Sensitivity Relief: Provides relief from tooth sensitivity. Whitening: Helps remove surface stains for a brighter smile. Enamel Strengthening: Rebuilds and strengthens enamel. With a formulation geared towards proactive oral care, consistent availability of Crest Pro-Health is crucial for maintaining dental health for millions of consumers. Looking Ahead AMPLIFIED IT and P&G are continuing to collaborate on new initiatives to further optimize the Crest Pro-Health supply chain. This includes exploring the use of artificial intelligence and machine learning to automate more processes and improve decision-making. “We’re always looking for ways to innovate and improve,” says Chen. “Our goal is to help P&G – and other companies – build resilient, efficient, and customer-centric supply chains that can thrive in today’s dynamic environment.” For more information on AMPLIFIED IT LLC, visit [hypothetical website address] or call 507-419-7453. For information on Crest Pro-Health, visit the Procter & Gamble website.