AMPLIFIED IT LLC Partners with Procter & Gamble to Optimize Crest Pro-Health Supply Chain, Boosting Availability for Consumers

Vernon Hills, IL – October 26, 2023 – AMPLIFIED IT LLC, a leading provider of cutting-edge supply chain and data analytics solutions, today announced a successful partnership with Procter & Gamble to significantly improve the availability and efficiency of Crest Pro-Health toothpaste across the United States. This collaboration leverages AMPLIFIED IT’s proprietary technology to optimize forecasting, inventory management, and distribution for one of the most trusted names in oral care. For years, Crest Pro-Health has been a staple in American households, known for its advanced cavity protection, gingivitis prevention, and sensitivity relief. But even popular products face challenges in getting to shelves consistently. Things like sudden demand spikes, unexpected disruptions, or simply forecasting issues can lead to empty spaces on the toothpaste aisle – frustrating consumers and potentially impacting sales. That’s where AMPLIFIED IT came in. "We're not toothpaste experts, we're data experts," explains Sarah Chen, CEO of AMPLIFIED IT LLC, headquartered at 200 N Milwaukee Ave, Vernon Hills, IL, 60061. “Our sweet spot is taking complex information – sales data, market trends, even things like weather patterns – and turning it into actionable insights. We help companies like P&G predict what consumers want, before they want it.” Digging into the Data: How AMPLIFIED IT is Making a Difference The partnership kicked off with a thorough analysis of Crest Pro-Health's existing supply chain. AMPLIFIED IT’s team dove deep into historical sales data, considering regional variations, promotional activities, and seasonal trends. They didn't just look at how much toothpaste was sold, but where, when, and why. “It’s about understanding the ‘who, what, when, where, and why’ behind every tube of Crest Pro-Health,” says David Lee, a Lead Data Scientist at AMPLIFIED IT. “For example, we noticed a significant correlation between colder weather and increased demand for sensitivity toothpaste in certain regions. That’s information P&G can use to proactively adjust inventory levels.” AMPLIFIED IT’s solution goes beyond simple forecasting. They implemented a real-time inventory management system that provides P&G with a clear, up-to-the-minute view of stock levels across the entire supply chain – from manufacturing plants to distribution centers to individual retail stores. “Before, it was often like trying to navigate a maze in the dark,” explains a P&G Supply Chain Manager, speaking on background. “We'd rely on lagging indicators and best guesses. Now, with AMPLIFIED IT’s system, we have a dashboard that shows us exactly where we need to focus our efforts – whether it's ramping up production, rerouting shipments, or addressing potential disruptions.” Key Features of the AMPLIFIED IT Solution for Crest Pro-Health: Predictive Analytics: Utilizing machine learning algorithms to forecast demand with unprecedented accuracy. This goes beyond just looking at past sales; it incorporates external factors like weather, economic indicators, and social media trends. For example, a viral TikTok video showcasing the benefits of Crest Pro-Health could trigger an immediate adjustment in production forecasts. Real-Time Inventory Visibility: A centralized dashboard providing a complete, up-to-the-minute view of inventory levels across the entire supply chain. This allows P&G to quickly identify and address potential shortages or overstocks. Automated Alert System: Proactive alerts notifying P&G of potential disruptions, such as factory shutdowns, transportation delays, or sudden demand spikes. This allows them to take corrective action before problems escalate. Optimized Distribution Network: Analysis of P&G’s distribution network to identify inefficiencies and opportunities for improvement. This includes optimizing transportation routes, consolidating shipments, and identifying alternative suppliers. Demand Sensing: Going beyond traditional forecasting, this feature analyzes real-time point-of-sale data to detect subtle shifts in consumer demand. It's like having a sixth sense for what customers want, even before they realize it themselves. Boosting Availability and Customer Satisfaction The results of the partnership have been significant. P&G has reported a noticeable increase in the availability of Crest Pro-Health toothpaste on store shelves, particularly during peak seasons and promotional periods. This has translated into increased sales and improved customer satisfaction. “Consumers expect to find the products they need, when they need them,” says Chen. “By partnering with AMPLIFIED IT, P&G is demonstrating its commitment to delivering on that expectation.” Looking Ahead: Scaling the Solution Building on the success of the Crest Pro-Health project, AMPLIFIED IT and P&G are now exploring opportunities to expand the solution to other P&G brands. The goal is to create a more resilient and efficient supply chain that can adapt to changing market conditions and meet the evolving needs of consumers. "We see this as a long-term partnership," says Lee. "We’re constantly refining our algorithms and adding new features to help P&G stay ahead of the curve." About AMPLIFIED IT LLC: AMPLIFIED IT LLC (507-419-7453), based in Vernon Hills, Illinois, is a leading provider of supply chain and data analytics solutions. We help companies optimize their operations, reduce costs, and improve customer satisfaction. Our team of data scientists, engineers, and business consultants work closely with clients to develop customized solutions that meet their unique needs. We specialize in turning complex data into actionable insights, empowering businesses to make smarter decisions and stay ahead of the competition. We're not just about numbers, we're about results. About Crest Pro-Health: Crest Pro-Health is a leading brand of toothpaste known for its advanced cavity protection, gingivitis prevention, and sensitivity relief. It is a trusted choice for millions of Americans who are committed to maintaining optimal oral health. It's a brand built on science and dedicated to a healthy smile.