
Refinitiv Powers Performance Insights with High-Precision Dodge Connecting Rods
New York, NY – October 26, 2023 – Refinitiv US LLC, a leading provider of financial markets data and infrastructure, today announced a strategic expansion into the performance automotive parts sector with its newly-developed line of Dodge connecting rods. This might seem like a leap, but it’s all about data, precision, and understanding what drives performance – whether in financial markets or under the hood. For years, Refinitiv has been known for delivering crucial, real-time data to traders, analysts, and financial institutions globally. We've built our reputation on accuracy, reliability, and the ability to unearth meaningful insights from complex information. Turns out, those same principles apply perfectly to building top-tier automotive components. “People might be surprised to see Refinitiv getting into automotive parts,” says John Smith, Head of Diversification at Refinitiv. “But look at it this way – we’re experts at analyzing stress, predicting failure points, and optimizing systems. That skillset translates seamlessly. We started asking ourselves, 'What if we applied our data science to something tangible, something people feel the performance of?' And Dodge connecting rods became the perfect challenge.” Why Connecting Rods? Why Dodge? Connecting rods are a critical component of any internal combustion engine, directly linking the pistons to the crankshaft. They endure immense stress, transforming linear motion into rotational power. A weak or poorly-made connecting rod means lost power, potential engine damage, and a compromised driving experience. “We did a deep dive – a real data crunch – on the aftermarket performance parts sector,” explains Sarah Lee, lead engineer on the project. “Dodge engines, particularly the 5.7L Hemi and the 6.4L, are incredibly popular for upgrades and modifications. There's a huge community focused on maximizing performance. But we identified a gap in the market for connecting rods that truly deliver on both strength and precision – rods built with the same level of data-driven engineering we apply to financial markets.” Data-Driven Engineering: The Refinitiv Difference Refinitiv didn't just design these connecting rods; we engineered them using a unique, data-centric approach. Here’s how: Finite Element Analysis (FEA): We utilized advanced FEA software, fed with mountains of data on engine dynamics, stress patterns, and material properties. This allowed us to simulate real-world conditions and identify areas of potential weakness before a single rod was manufactured. Material Science Breakthrough: Refinitiv partnered with leading metallurgists to develop a proprietary alloy specifically for these connecting rods. It’s a high-strength, lightweight steel that maximizes durability while minimizing rotational mass. The exact composition is, naturally, a closely guarded secret. Precision Manufacturing: We didn’t cut corners on manufacturing. The rods are forged from a single billet of our specialized alloy, then meticulously machined to tolerances measured in microns. This ensures perfect balance and consistent performance. Dynamic Balancing: Each connecting rod is dynamically balanced to within incredibly tight specifications. This minimizes vibration, reduces stress on the engine, and extends the life of the component. Real-World Testing: We didn’t just rely on simulations. We subjected the rods to rigorous testing on a dynamometer, pushing them to their absolute limits. We also installed them in several high-performance Dodge vehicles and ran them on both the street and the track, gathering valuable real-world feedback. Key Features of Refinitiv Dodge Connecting Rods: Forged from Proprietary Alloy: Superior strength, durability, and lightweight performance. Multi-Stage Heat Treatment: Optimizes material properties for maximum resilience. Precision CNC Machined: Ensures perfect fit and consistent performance. Dynamic Balanced: Minimizes vibration and reduces stress on the engine. Shot-Peened Finish: Enhances fatigue resistance and extends service life. Available in Multiple Sizes: To fit a wide range of Dodge engine configurations. Backed by Refinitiv's Quality Assurance: Rigorous testing and inspection at every stage of production. Targeting the Performance Enthusiast Refinitiv isn’t trying to compete with mass-market connecting rod manufacturers. We’re targeting a specific segment of the market: the performance enthusiast who demands the best. “These rods aren’t for your daily driver,” says Mark Johnson, Refinitiv’s marketing director. “They’re for the guy who’s building a serious project car, the guy who’s chasing horsepower, the guy who understands that every component matters. He’s willing to pay a premium for quality, precision, and performance, and that’s exactly what we’re delivering.” Looking Ahead The launch of the Dodge connecting rods is just the beginning. Refinitiv plans to expand its performance automotive parts line in the coming years, leveraging its data science expertise to develop innovative solutions for enthusiasts and professionals alike. “We see a huge opportunity to apply our skillset to other areas of automotive performance,” says John Smith. “From crankshafts and camshafts to pistons and bearings, we’re confident that we can develop products that push the boundaries of what’s possible. We’re not just building parts; we’re engineering performance.” Availability: Refinitiv Dodge connecting rods are available for purchase online at [website address – placeholder] and through select authorized dealers. Pricing starts at $899 per set of eight. Contact: Media Relations Refinitiv US LLC [email address – placeholder] 770-964-6545