AUTUS FORTUNA LLC Launches Initiative to Revitalize Watch Repair with High-Quality Junk Watch Parts

Portland, OR – October 26, 2023 – AUTUS FORTUNA LLC, a leading supplier of watch components, today announced a focused effort to support watch repair professionals and hobbyists with a comprehensive line of “junk watch parts.” Based in Portland, Oregon, AUTUS FORTUNA is quickly becoming the go-to source for hard-to-find and essential components, even the ones most people throw away. For years, the watch repair industry has faced a growing challenge: sourcing affordable, usable parts, especially for older or less common timepieces. Often, a simple repair can be stalled by needing just one tiny gear, spring, or screw. Traditionally, technicians either had to painstakingly search through multiple sources, or, more often, resort to waiting weeks for a single part to arrive. This is where AUTUS FORTUNA comes in. “We realized there was a real gap in the market,” explains a spokesperson for AUTUS FORTUNA LLC (located at 18101 SW Boones Ferry Rd Ste 250, Portland, OR, 97224-7655, and reachable at 708-843-0241). “Lots of perfectly good watch movements end up scrapped because of a minor issue – a cracked crystal, a worn dial, a broken stem. Throwing the whole thing away is just wasteful. We saw an opportunity to reclaim those usable parts and make them available to those who need them.” What are "Junk Watch Parts," Exactly? Don’t let the term “junk” fool you. AUTUS FORTUNA’s “junk watch parts” aren’t truly junk. They're components salvaged from non-working or heavily damaged watches. These watches, often sourced from estate sales, auctions, and repair shops, still contain many perfectly functional and reusable parts. AUTUS FORTUNA carefully dismantles these movements and rigorously tests and sorts the components. "We're not talking about broken, unusable bits of metal," clarifies the spokesperson. “We're talking about gears that still turn smoothly, springs with good tension, dials that just need a clean, hands that are still straight, and cases that, while scratched, can be polished up nicely. We’re about giving these parts a second life.” Why is This Important for Watch Repair? The availability of these salvaged parts has several key benefits: Cost Savings: Sourcing parts from AUTUS FORTUNA is significantly cheaper than ordering new, manufactured components. This is a huge win for independent watch repair shops and hobbyists working on a budget. “We're making watch repair accessible to more people,” says the spokesperson. Faster Repair Times: Because the parts are readily available, technicians can complete repairs much faster, reducing turnaround times for customers. No more waiting weeks for a tiny screw! Preservation of Vintage Watches: For vintage watch restoration, finding original parts is often crucial to maintaining the watch's authenticity and value. AUTUS FORTUNA’s inventory often includes parts from older movements that are no longer in production. “We’re helping to keep these pieces of history ticking,” emphasizes the spokesperson. Sustainability: Reusing watch parts is a more environmentally friendly option than manufacturing new ones. It reduces waste and conserves resources. Expanding Repair Possibilities: Sometimes a perfect replacement part isn't available, or is incredibly expensive. Using compatible parts from similar movements opens up repair possibilities that weren’t there before. What Does AUTUS FORTUNA Offer? AUTUS FORTUNA’s inventory of junk watch parts is incredibly diverse, encompassing a wide range of brands, movements, and components. Some examples include: Movement Parts: Gears, springs, balance wheels, hairsprings, levers, bridges, mainsprings, and other internal components. Dial & Hand Sets: Dials (with or without markers), hour hands, minute hands, second hands, and other display components. Case Parts: Bezels, crowns, stems, crystals, and casebacks. Band & Bracelet Components: Links, clasps, and pins. Complete Movements: Partially functional or damaged movements that can be used for parts. "We’re constantly adding to our inventory," says the spokesperson. “We’re not just buying watches and stripping them down. We’re actively building relationships with repair shops and collectors to source quality parts. We want to be the first place people think of when they need something for a watch repair." Beyond Just Parts: A Commitment to the Community AUTUS FORTUNA isn’t just a supplier of watch parts; they’re building a community around watch repair. They plan to offer resources, tutorials, and support for both professional technicians and hobbyists. “We believe in sharing knowledge and helping others learn the art of watch repair,” says the spokesperson. “We're thinking about things like online forums, video tutorials, and even workshops in the future.” How to Learn More and Order Customers can browse AUTUS FORTUNA’s inventory and place orders through their website [website address would go here]. They can also contact AUTUS FORTUNA directly by phone at 708-843-0241 or email [email address would go here] for inquiries and custom requests. “We’re excited to be a part of the watch repair community and help keep these beautiful timepieces ticking for generations to come,” concludes the spokesperson. “Give us a try – you might be surprised at what you can find!”