AUTUS FORTUNA LLC Revitalizes Watch Repair with Accessible Junk Watch Parts

Portland, OR – October 26, 2023 – AUTUS FORTUNA LLC, a rising name in watch component sourcing, is making waves in the watch repair and restoration industry. Based in Portland, Oregon, this US-based company is tackling a common headache for watchmakers – finding affordable and readily available parts for older or less common timepieces. They’re doing it by specializing in what they playfully call “junk watch parts” – salvaged components from donor watches, giving new life to potentially unrepairable timepieces. “We noticed a real gap in the market,” explains a representative from AUTUS FORTUNA LLC. “Watchmakers, especially those working on vintage or more specialized brands, often struggle to find specific parts. Brand new parts can be ridiculously expensive, and finding used, genuine parts can be like finding a needle in a haystack. We decided to bridge that gap.” AUTUS FORTUNA LLC isn't dealing in pristine, retail-ready parts. Their niche is the pre-owned, often lightly used, components extracted from non-repairable or donor watches. This might include balance wheels, springs, gears, stems, crowns, hands, dials, movements – essentially anything that can be salvaged and repurposed. “Think of it like this,” the representative clarifies. “A watch might have a cracked crystal or a severely damaged case, rendering the whole thing unusable. But the movement, the hands, the dial – those could still be perfectly good! We carefully dismantle these watches, meticulously inspect each component, and offer those parts to watchmakers who need them.” Why "Junk" Parts are a Big Deal The term "junk" might sound dismissive, but AUTUS FORTUNA LLC is quick to point out the value they provide. For many watchmakers, these salvaged parts represent a cost-effective alternative to expensive new components. It’s particularly helpful when dealing with: Vintage Watches: Finding original parts for vintage timepieces can be notoriously difficult and expensive. AUTUS FORTUNA LLC’s inventory often includes components from similar-era movements, providing a reliable source for restoration work. Rare or Discontinued Models: If a watchmaker is working on a less common or discontinued brand, finding dedicated replacement parts can be nearly impossible. Salvaged parts offer a viable solution. Learning and Practice: For aspiring watchmakers or those honing their skills, "junk" parts provide an affordable way to practice repairs and gain experience without risking expensive new components. Frankenwatches/Custom Builds: Some watch enthusiasts enjoy building custom watches from various parts – a hobby lovingly referred to as “Frankenwatching”. AUTUS FORTUNA LLC’s inventory is a treasure trove of possibilities for these builders. Sourcing and Quality Control AUTUS FORTUNA LLC's supply chain is based on acquiring watches from a variety of sources – estate sales, auctions, repair shops, and private collections. The company emphasizes a rigorous quality control process. “We don’t just grab parts from any old watch,” the representative explains. “Each component is carefully inspected for wear, damage, and functionality. We clearly indicate the condition of each part in our listings – whether it's ‘Excellent,’ ‘Good,’ ‘Fair,’ or ‘For Parts Only’. We want to be completely transparent with our customers.” They use high-resolution photographs to showcase the condition of each component, allowing customers to make informed decisions. They are also happy to answer questions and provide additional details upon request. More Than Just Parts – A Commitment to Sustainability Beyond affordability and accessibility, AUTUS FORTUNA LLC is also subtly promoting sustainability within the watch industry. By salvaging components from otherwise discarded watches, they’re reducing waste and giving new life to valuable materials. “It’s a small contribution, but we believe it’s important,” the representative says. “We’re keeping perfectly good parts out of landfills and helping to extend the lifespan of these beautiful mechanical objects.” What’s Next for AUTUS FORTUNA LLC? The company is rapidly expanding its inventory and services. They are currently focusing on: Expanding Inventory: Adding more components for a wider range of watch movements and brands. Improving Online Platform: Enhancing their website to make it easier for customers to search and purchase parts. They're focusing on a more detailed categorization system and advanced search filters. Building a Community: Creating a forum or online community where watchmakers can connect, share knowledge, and discuss repair challenges. Offering Kits: Curating kits of essential components for common repairs or specific watch movements. Contact Information: AUTUS FORTUNA LLC 18101 SW BOONES FERRY RD STE 250 PORTLAND, OR, 97224-7655, UNITED STATES 708-843-0241 Website: (Assuming they have one – would insert here if available) Conclusion: AUTUS FORTUNA LLC is filling a vital niche in the watch repair industry. By providing affordable, accessible, and salvaged watch parts, they’re empowering watchmakers, promoting sustainability, and ensuring that more timepieces continue to tick for generations to come. Their focus on transparency, quality control, and customer service is building a loyal following amongst repair professionals and watch enthusiasts alike. They're proving that even "junk" parts can have a valuable purpose.