Amplified IT LLC Partners with Procter & Gamble to Streamline Crest Pro-Health Supply Chain, Boosting Availability for Consumers

Vernon Hills, IL – October 26, 2023 – Amplified IT LLC, a leading provider of supply chain optimization solutions, today announced a successful partnership with Procter & Gamble to enhance the distribution and availability of Crest Pro-Health toothpaste and related oral care products across the United States. The collaboration leverages Amplified IT’s cutting-edge technology to address rising consumer demand and navigate increasingly complex logistical challenges. Amplified IT LLC, located at 200 N Milwaukee Ave, Vernon Hills, IL, 60061-1577, and reachable at 507-419-7453, specializes in helping businesses like P&G refine their supply chain operations – everything from forecasting demand to getting products onto store shelves quickly and efficiently. In today's fast-paced world, consumers expect their favorite products to always be available, and that's a big ask. “We’re basically the behind-the-scenes folks who make sure things run smoothly,” explains Sarah Chen, CEO of Amplified IT. “We don’t make the toothpaste, but we help P&G make sure it gets to the people who want to use it, without delays or shortages.” The Challenge: Keeping Crest Pro-Health On Shelves Crest Pro-Health isn’t just any toothpaste. It's a nationally recognized and trusted brand, backed by decades of dental professional recommendations. It provides multi-protection benefits including cavity protection, gingivitis prevention, sensitivity relief, enamel strengthening, and whitening. Consumers rely on it daily, meaning consistent availability is paramount. However, several factors were making that challenging. “Recent years have thrown curveballs at everyone’s supply chains,” says Mark Johnson, P&G’s Supply Chain Director for Oral Care. “We were seeing increased demand, transportation bottlenecks, and even unexpected disruptions due to weather events. Maintaining consistent stock levels of a popular product like Crest Pro-Health became a real puzzle.” Specifically, P&G needed a more accurate way to forecast demand, optimize inventory levels, and manage transportation logistics. They also wanted a system that could quickly adapt to unexpected changes, whether it was a spike in demand during a promotional period or a disruption to a key transportation route. Amplified IT’s Solution: Smart Tech for a Smarter Supply Chain Amplified IT’s approach wasn't about simply throwing more technology at the problem. It was about integrating existing P&G systems with their proprietary supply chain platform, “FlowState.” FlowState uses a combination of artificial intelligence (AI), machine learning (ML), and real-time data analytics to provide a comprehensive view of the entire supply chain. Here’s how it works in practice for Crest Pro-Health: Demand Forecasting: FlowState analyzes historical sales data, market trends, promotional calendars, and even social media chatter to predict future demand for Crest Pro-Health with remarkable accuracy. This means P&G can produce the right amount of toothpaste, avoiding both overstocking (which leads to waste and storage costs) and understocking (which leads to lost sales and frustrated customers). Inventory Optimization: The platform uses advanced algorithms to determine the optimal inventory levels for each distribution center and retail location. This takes into account factors like lead times, transportation costs, and service level agreements. It's about having enough product where and when it's needed, without tying up excessive capital in inventory. Transportation Management: FlowState helps P&G optimize its transportation network, selecting the most efficient and cost-effective routes and carriers. It also provides real-time visibility into shipments, allowing P&G to proactively address any potential delays or disruptions. Real-Time Alerts & Predictive Analytics: The system isn't just reactive; it's proactive. FlowState monitors the entire supply chain for potential problems and alerts P&G to any issues before they escalate. For example, if a key ingredient supplier is experiencing a disruption, the system will automatically identify alternative suppliers and adjust production schedules accordingly. “We basically built a ‘digital twin’ of P&G’s Crest Pro-Health supply chain,” explains David Lee, Amplified IT’s Chief Technology Officer. “This allows us to simulate different scenarios, identify potential bottlenecks, and optimize the entire process before anything goes wrong.” The Results: Happier Consumers & A More Resilient Supply Chain The partnership between Amplified IT and P&G has already yielded significant results. Since implementing FlowState, P&G has seen: A 15% reduction in inventory holding costs: By optimizing inventory levels, P&G is freeing up capital that can be invested in other areas of the business. A 10% increase in on-time delivery rates: Consumers are getting their Crest Pro-Health toothpaste when they expect it, leading to increased customer satisfaction. A 5% reduction in transportation costs: By optimizing its transportation network, P&G is saving money on shipping and logistics. Improved responsiveness to unexpected disruptions: P&G is now better equipped to handle unforeseen events, such as natural disasters or supplier issues, without impacting product availability. “We’re incredibly pleased with the results we’ve seen,” says Mark Johnson. “Amplified IT has helped us build a more resilient and efficient supply chain for Crest Pro-Health, ensuring that our consumers can always get the products they need.” Looking Ahead Amplified IT is continuing to work with P&G to expand the use of FlowState to other oral care products and beyond. The company is also developing new features and capabilities, such as enhanced sustainability reporting and predictive maintenance, to further optimize the supply chain. “We believe that supply chain optimization is no longer just about cost savings; it’s about building a more sustainable and responsible business,” says Sarah Chen. “We’re committed to helping our clients achieve that goal.” For more information about Amplified IT LLC and its supply chain solutions, visit [hypothetical website address] or call 507-419-7453. For information about Crest Pro-Health, visit the Procter & Gamble website.