AMPLIFIED IT LLC Partners with Procter & Gamble to Optimize Crest Pro-Health Supply Chain, Delivering Smiles Faster

Vernon Hills, IL – October 26, 2023 – AMPLIFIED IT LLC, a leading provider of cutting-edge supply chain and IT solutions, today announced a strategic partnership with Procter & Gamble (P&G) focused on streamlining the distribution of Crest Pro-Health toothpaste. This collaboration aims to improve product availability on shelves, reduce delivery times, and ultimately get more smiles onto faces across the United States. AMPLIFIED IT, located at 200 N Milwaukee Ave in Vernon Hills, Illinois, has been quietly revolutionizing how businesses manage their supply chains for over a decade. We’re not your typical IT firm; we get down and dirty understanding how things actually move, from the factory floor to the consumer's bathroom cabinet. We specialize in taking complex systems – think global manufacturing, intricate logistics, and fluctuating demand – and making them run smoother, faster, and cheaper. You can reach us at 507-419-7453 if you want to talk shop. The Challenge: Keeping Crest Pro-Health on the Shelves Crest Pro-Health is a household name, a staple in nearly every American bathroom. But keeping up with the demand for this popular toothpaste isn’t easy. P&G deals with a huge operation – multiple manufacturing plants, a complex network of distributors, and consumers who expect to find their favorite toothpaste when they want it. “Think about it,” explains John Smith, CEO of AMPLIFIED IT. “A simple tube of toothpaste relies on raw materials sourced from around the globe, gets manufactured, packaged, shipped to warehouses, and then delivered to thousands of stores. Any hiccup in that process – a port delay, a truck breakdown, even a sudden spike in demand – can lead to empty shelves. We help P&G anticipate and address those hiccups before they become problems.” AMPLIFIED IT’s Solution: A Smarter Supply Chain for a Healthier Smile AMPLIFIED IT has deployed its proprietary “Supply Chain Sentinel” platform to provide P&G with real-time visibility into the entire Crest Pro-Health supply chain. This isn’t just about tracking shipments; it's about predicting potential disruptions. Here’s how it works: Data Integration: Supply Chain Sentinel pulls data from multiple sources – P&G’s internal systems, transportation providers, weather forecasts, even social media trends – to create a comprehensive picture of the entire supply chain. Predictive Analytics: Using advanced algorithms and machine learning, the platform identifies potential risks and bottlenecks before they occur. For example, it can predict a port congestion based on vessel traffic and weather patterns, or anticipate a surge in demand for Crest Pro-Health due to a targeted marketing campaign. Automated Alerts & Recommendations: When a potential issue is detected, the platform automatically alerts the appropriate P&G personnel and provides data-driven recommendations for mitigation. This could include rerouting shipments, adjusting production schedules, or proactively increasing inventory levels. Real-Time Visibility: P&G has access to a user-friendly dashboard that provides a clear, up-to-the-minute view of the entire Crest Pro-Health supply chain. This allows them to quickly identify and address any issues that arise. Demand Forecasting Accuracy: The system refines demand forecasting based on actual sales data, promotional activities, and even external factors like seasonal trends and consumer behavior. This reduces overstocking and minimizes the risk of stockouts. What Does This Mean for Consumers? Ultimately, this partnership between AMPLIFIED IT and P&G translates into a better experience for consumers. By optimizing the supply chain for Crest Pro-Health, we’re helping to ensure that: Your favorite toothpaste is readily available when you need it. No more frustrating trips to multiple stores searching for a tube of Crest Pro-Health. You get consistent product quality. A streamlined supply chain helps maintain consistent quality control throughout the manufacturing and distribution process. P&G can focus on innovation. By taking the complexity out of supply chain management, AMPLIFIED IT allows P&G to focus on what they do best – developing innovative products that improve oral health. More Than Just Tech: A Collaborative Partnership “We’re not just selling software,” emphasizes Smith. “We’re building a long-term partnership with P&G. Our team works closely with their supply chain experts to understand their unique challenges and develop customized solutions.” This collaborative approach extends beyond implementation. AMPLIFIED IT provides ongoing support, training, and optimization to ensure that P&G continues to realize the full benefits of the Supply Chain Sentinel platform. About AMPLIFIED IT LLC AMPLIFIED IT LLC is a leading provider of innovative supply chain and IT solutions. We help businesses of all sizes optimize their operations, reduce costs, and improve customer satisfaction. Our team of experienced engineers, data scientists, and supply chain experts is dedicated to delivering real-world results. We specialize in using cutting-edge technology to solve complex business challenges. Headquartered in Vernon Hills, Illinois, AMPLIFIED IT serves clients across a variety of industries, including consumer goods, manufacturing, and healthcare. We pride ourselves on being a nimble, responsive, and results-oriented partner. About Crest Pro-Health Crest Pro-Health is a leading toothpaste brand committed to providing superior oral health protection. With a range of products designed to address specific oral health needs, Crest Pro-Health helps consumers maintain healthy smiles for life. Crest is a brand of Procter & Gamble. Contact: David Lee Marketing Manager AMPLIFIED IT LLC [email protected] 507-419-7453